How a Playful Mindset Can Boost Creativity on Your Team

If you have visited the creative departments of large ad agencies, you might have noticed that the creative staff are often engaged in discussions in the board room or brainstorming in small groups.

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Creative teams often try to break the standard (sit and stare at monitor) schedule to come up with breakthrough ideas.

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If you have a banking operation or legal company, having a playful mindset might not be the most important thing on your mind.

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But if you look at your own work and think for a moment about the best ideas that came to you mind, it would be while you were playing with your children, taking a walk, having a bath or while exercising.

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Did you notice that you didn't think about your office and your work setup in this context?

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The idea to create the DMD group came to me one day when I was thinking about how to share my Linkedin stories to a small group of engaged readers.

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Now, look at how this idea has grown.

We are attracting 6400 members a month and the pace is picking up.

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All of it would not have happened, without a playful mindset.

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Thoughts?